When you join a giveaway through TPT, you’re not just a contributor — you’re a co-host. That means you’ll be introduced to new leads who opted into the Results Portal and selected your gift — even if they don’t know you yet.
These new contacts are cold traffic, and they need a warm welcome.
Co-Hosting Best Practices
✅ DO:
Treat these leads with respect — they’ve just entered your world for the first time.
Lead with value, not a pitch. Deliver what you promised in your digital asset.
Use your welcome emails to build connection and trust.
Share stories, helpful tips, and soft introductions to your brand and mission.
Ask questions or invite engagement — help them feel seen, not sold to.
❌ DON’T:
Add them to your main email list without permission.
Push high-ticket offers in your first email.
Send multiple email sequences at once.
Spam them with unrelated offers or third-party promotions.
Why Co-Hosting Works
This model allows everyone in the giveaway to gain visibility and grow their audience. By treating these leads like collaborators — not customers — you build long-term relationships that lead to better conversions and higher engagement over time.
🎯 Your goal isn’t to close the sale on Day 1. It’s to open a conversation that lasts beyond Day 30.
🧊 When to Sell to Cold Traffic
Selling too soon can turn people off. But waiting too long can mean missed opportunity.
Here’s how to time your offers in a way that feels natural and welcome:
🪄 The Warming Sequence
Email 1–2:
Deliver your asset
Introduce yourself and your “why”
Share a personal story that relates to the problem you solve
Email 3–4:
Offer value (a bonus, resource, tip, or story)
Invite engagement (a reply, a quiz, a quick win)
Email 5+:
Introduce a soft call to action
Example: “If you’d like support implementing this, here’s how we can work together”
🛑 Don't Do This:
Don’t lead with urgency, countdown timers, or “last chance” offers
Don’t bait-and-switch — your digital asset should stand on its own
Don’t sell before you’ve served
✔️ Better Strategy
Cold leads warm up with consistency and clarity. Focus on demonstrating:
What you do
Who you help
The transformation you offer
Why you care
Let them choose to move forward when the time feels right.