Whether you’re customizing the welcome sequence or sending new broadcasts, here are a few tips:
1. Be authentic, not perfect.
Your audience opted in because they’re curious about you. Show them who you really are.
2. Keep it simple.
Stick to 1 clear message per email. Add a single call to action — no more than 2 links per message.
3. Use tags sparingly (but strategically).
You can use Instaloops Business's dynamic tags like {{contact.first_name}} to personalize, but only if you're confident the data is accurate.
4. Make it about them.
Talk less about what you do and more about how it helps them. Speak to their desires, not your features.
5. Test before going live.
Send yourself a test email inside Instaloops Business before activating your sequence to check formatting and tone.